Activations

don’t miss a beat! Experience the magic all around and inside Legion Field! Join us for activations, giveaways, and game day VIBES at the Amazon Magic City Classic presented by Coca-Cola!

Albanese gummy bears

Albanese Gummy Bears are bringing the sweetness to Legion Field!

Keep an eye out around concourse — Albanese Gummy Bears will be handing out FREE gummy bears all game long!

MIELLE ORGANICS

Mielle Organics is bringing beauty to the Classic!

Mielle Organics is bringing beauty to the Classic! Mielle is pulling up to show out and curl out, making this year one for the books! Catch them at the Magic City Classic Parade presented by Disney on the Yard, stop by the Coors Light Tailgate Party for music, hair demonstrations, giveaways, and more — and don’t forget to grab your FREE Mielle samples inside the Legion Field restrooms to keep your game day glow going strong!

GOOD MOLECULES

Good Molecules is spreading the glow at the Classic!

Catch Good Molecules in the Coors Light Tailgate Party and their team walking the concourse at Legion Field, handing out FREE skincare samples all day to keep your Game Day skin fresh and flawless!

kulture city

KultureCity is making the Classic sensory accessible and inclusive!

Trained volunteers and a mobile sensory room will be available for families and individuals who have sensory needs/non-visible disabilities. Sensory sensitivities or challenges with sensory regulation are often experienced by individuals with PTSD, dementia, autism, and other similar conditions, affecting 1 in 4 individuals. You can find the sensory bags and mobile sensory room near both concession stands in the front of the stadium. 

Chick-Fil-A

Chick-Fil-A is bringing the fun to the Classic!

Keep an eye out for their famous cows walking the concourse and spreading smiles throughout the stadium! Make sure to stop and snag a picture with them!

archwell health

ArchWell Health is bringing primary care for adults Age 60+ to the Classic!

Trained volunteers and a mobile sensory room will be available for families and individuals who have sensory needs/non-visible disabilities. Sensory sensitivities or challenges with sensory regulation are often experienced by individuals with PTSD, dementia, autism, and other similar conditions, affecting 1 in 4 individuals. You can find the sensory bags and mobile sensory room near both concession stands in the front of the stadium.