Activations

don’t miss a beat! Experience the magic all around and inside Legion Field! Join us for activations, giveaways, and game day VIBES at the Amazon Magic City Classic presented by Coca-Cola!

COCA-COLA

Coca-Cola is bringing swag to the Classic!

Coca-Cola is keeping the Magic City Classic spirit alive with free hats and custom Alabama State & Alabama A&M bracelets! Stop by to grab your gear and show your colors — Hornets or Bulldogs — all day long!

MIELLE ORGANICS

Mielle Organics is bringing beauty to the Classic!

Mielle Organics is bringing beauty to the Classic! Mielle is pulling up to show out and curl out, making this year one for the books! Catch them at the Magic City Classic Parade presented by Disney on the Yard, stop by the Tailgate Party for music, hair demonstrations, giveaways, and more — and don’t forget to grab your FREE Mielle samples inside the Legion Field restrooms to keep your game day glow going strong!

Stella Rosa

Stella Rosa is bringing your favorite wine to the Classic!

Join us at the Tailgate Party for a taste of Stella Rosa, America’s favorite Italian wine brand! Known for its light, fruity, and effervescent flavors, Stella Rosa brings the perfect refreshment to game day. Stop by their area for wine tastings and a chance to discover your new tailgate favorite before kickoff!

GOOD MOLECULES

Good Molecules is spreading the glow at the Classic!

Catch Good Molecules in the Tailgate Party and their team walking the concourse at Legion Field, handing out FREE skincare samples all day to keep your Game Day skin fresh and flawless!

Chick-Fil-A

Chick-Fil-A is bringing the fun to the Classic!

Keep an eye out for their famous cows walking the concourse and spreading smiles throughout the stadium! Make sure to stop and snag a picture with them!